The craft beer network: inside Newfoundland's craft beer boom

Abstract

This thesis a snapshot of the craft beer boom on the island of Newfoundland between 2017 and 2019. I consider the craft beer scene from various angles – from the role of brewery taprooms as tourist destinations, to how craft breweries draw on local culture in their branding, to characteristics of the industry. Using craft beer as a springboard, this thesis examines the different networks of brewers and beer enthusiasts that make Newfoundland a special place to brew and drink beer.