The human dimensions of the "Wolf Capital of the World" initiative

Abstract

Conflict regarding how wildlife should be managed often occurs because different groups have varying attitudes, values, and behaviors. Spirit Way Inc., an NGO in Thompson, Manitoba, was established for the purpose of creating new opportunities to diversify Thompson’s economy. Spirit Way Inc. realized the economic potential of wolves and thus made the decision to develop an initiative called the “Wolf Capital of the World”. Within Thompson, there is no quantitative knowledge of whether or not public support exists for the “Wolf Capital of the World” initiative. The purpose of this research is to understand public attitudes, beliefs, and values toward wolves and the “Wolf Capital of the World” initiative. In addition, this research aims to facilitate management understanding of research results. This research will fill a knowledge gap and can be integrated into the consideration of key issues surrounding wolves, wolf-related tourism, and the “Wolf Capital of the World”.